Associated Banc-Corp Associated Banc-Corp. is a holding company, which engages in banking and non-banking financial services to individuals and businesses through its subsidiaries. It operates through the following segments: Corporate and Commercial Specialty, Community, Consumer, and Business, and Risk Management and Shared Services. The Corporate and Commercial Specialty segment serves customers including businesses, developers, non-profits, municipalities, and financial institutions. The Community, Consumer, and Business segment provides individuals, as well as small and mid-sized businesses. The Risk Management and Shared Services segment includes corporate risk management, credit administration, finance, treasury, operations, and technology shared functions. The company was founded on October 20, 1964 and is headquartered in Green Bay, WI.