XP Factory Plc engages in the provision and franchise of physical adventure games. engages in the operation of facing leisure brands. It operates through the following segments: Escape Hunt Owner Operated, Escape Hunt Franchise Operated, Boom Owner Operated, and Boom Franchise Operated. The Escape Hunt Owner Operated segment consists of 23 Escape Hunt sites, comprising 20 in the UK (2021: 16), one in Dubai, one in Paris and one in Brussels. The Escape Hunt Franchise Operated segment operates franchised branches under the same model. The Boom Owner Operated segment comprises of 12 Boom Battle Bar sites in the UK. The Boom Franchise Operated segment includes branches that operates under the same model within the Boom Battle Bar™ brand. The company was founded by Richard Rose, Karen Jones, and Hubert van den Bergh in July 2013 and is headquartered in London, the United Kingdom.